Our Story

    We are the international voice of the Motion Picture Association of America (MPAA).  We aspire to advance the business and the art of filmmaking and celebrate its enjoyment through our commercial and regional office in Europe, the Middle East and Africa (EMEA).

    The EMEA office of the MPA, based in Brussels, was opened in 1995. It represents the interests of the motion picture and television industry in an incredibly diverse market. Back then, a key priority for the MPA office was to strengthen relationships with Europe’s national creative sectors. Today, the MPA firmly believes that strong national film industries and enthusiastic film-going audiences benefit all film makers in Europe. The European and US entertainment industries have a common goal: promoting and protecting the creative sectors, the talent that is at their core, and the millions of jobs they support. The Brussels office’s principal areas of activity include: work on legislative and regulatory issues at the European and national levels; development and implementation of content protection strategies; coordination of region-wide content protection activities in coordination with some seventeen national partners; advocating the development and respect of digital rights management; collaboration with other rights holder groups to promote intellectual property rights; and negotiation and administration of collective management agreements.

    Meet the MPAA

    To protect and support the industry, the major motion picture studios formed an organization in 1922 – now the Motion Picture Association of America (MPAA) – that has served as the voice and advocate of the motion picture and television industry around the world. MPAA has evolved with the times in order to promote the success of our core mission: advancing the business and art of filmmaking, protecting the creative and artistic freedoms of filmmakers, and ensuring the satisfaction of our audiences worldwide.

    To read more about the history of the MPAA, click here.

    Our members globally include:

    Charles H. Rivkin
    Chief Executive Officer
    Charles Rivkin
    (Photo Credit: Max Taylor Photography)

    Charles H. Rivkin

    Chief Executive Officer

    Charles H. Rivkin joined the Motion Picture Association of America (MPAA) as CEO on September 5, 2017 and became Chairman on December 6, 2017. He leads the MPAA’s global mission to advance and support the motion picture, home video, and television industry.

    Previously, Rivkin served as Assistant Secretary of State for Economic and Business Affairs from February 2014 to January 2017. Rivkin led the bureau at the U.S. State Department responsible for managing trade negotiations, investment treaties, economic sanctions, transportation affairs, telecommunications policy, international finance, and development related issues, as well as intellectual property rights protection.

    Prior to his appointment, Rivkin served for more than four years as the U.S. Ambassador to France and Monaco, leading a diplomatic mission that contained six constituent posts throughout France and represents more than 50 U.S. government agencies. In his role, Rivkin made youth outreach one of his key priorities. Rivkin connected the embassy to the next generation of leaders throughout France and organized a series of seminars for French youth, inviting them to meet with prominent American government officials, actors, and musicians.

    In 2013, Rivkin was personally awarded the Légion d’honneur with the rank of Commander by French President François Hollande, making him the first U.S. Ambassador in half a century to receive the decoration from a sitting French president.

    Prior to his government service, Rivkin worked in the media sector for more than 20 years where he served as President and CEO of the award-winning entertainment companies such as The Jim Henson Company and Wildbrain. At The Jim Henson Company, Rivkin pioneered business models to expand the company’s brands around the world, and helped engineer the sale of The Jim Henson Company in 2000 for nearly $1 billion. His contributions to the international television landscape has influenced generations of viewers. Before joining the State Department, Rivkin was named one of the 100 Most Creative People in Business by Fast Company.

    Ambassador Rivkin received his bachelor’s degree from Yale University in 1984, graduating with distinction in political science and international relations. He received his M.B.A. from Harvard University in 1988. He received the city of Paris’ highest honor – la Grande Médaille de Vermeil de la Ville de Paris – from Paris Mayor Anne Hidalgo (2015), and was presented with the US Navy’s Distinguished Public Service Award by Secretary of the Navy, Ray Mabus (2017).

    Around the World

    We also partner with content protection organizations in over 30 countries, including: